I am part of a large, full-scope optometry group practice with access to a wide range of diagnostic and treatment technologies. Eye tracking is a technology that our practice has been exploring recently—and I believe it has great potential to help patients and practices of all sizes.
We initially added eye tracking as a way to quantify the impact of vision therapy, which has been offered in our practice since the late 1960s. However, after seeing many other applications beyond vision therapy, we are now offering eye tracking as part of specialized exams for reading evaluations, sports vision, and concussion care (generally on referral) and as an add-on to regular eye exams, based on patient complaints or interests. I am considering whether to integrate eye tracking even more broadly into my vision exams for all patients. Increasingly, it makes sense for ODs to go beyond visual acuity to assess functional vision more comprehensively. That would include not just how well the eyes focus (acuity) but binocular vision, whether the two eyes work together adequately, and how well the brain processes visual inputs.
This article was originally published in Optometry Times. To read the full article, please see the original publication at https://www.optometrytimes.com/technology/4-ways-use-eye-tracking-your-practice. The article was authored by our very own Randall Fuerst, OD, FAAO.
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